Interestingly enough, Instagram filters have more of an influence on our social media habits than we may have thought. It is said that the filter you decide to use can generate more or less likes depending on the country you are from as well as the photo category you are posting (food, fashion, etc). Here are America’s top filter choices based on a study done by Canva:
America’s favorite filter is unanimously Clarendon. It’s also the #1 filter among Instagram users all across the world. This filter brightens, highlights, and intensifies shadows for images with colors that really pop.
Maine, Ohio, Washington, Texas, Oregon, Wisconsin, and Minnesota are a few of the specific states that prefer this filter. Gingham takes away some of the color and vibrancy of a photo for a more vintage feel.
California, Colorado, Florida, and Louisiana seem to use this filter frequently. Juno intensifies red and yellow hues and creates an urban vibe to your photos.
Moving down the list, the Lark filter is typically great with nature shots. It brightens and intensifies colors by adding warmth and brightness to your photos.
Mayfair slightly warms up the colors in your photos. Mayfair is great with outdoor photos and adds a subtle vignette for added depth.
Sierra is a powerful filter when it comes to landscape and still life, adding depth through vignettes and a soft glow.
Valencia adds a unique yellow hue to your image for a vintage feel. It is the most popular filter among nature photos.
The Walden filter brightens up the center of your photo with an icy blue tint, and looks its best with well lit photos.
Aside from Instagram’s pre-edited filters, if you decide to dabble in the photo editing process yourself instead, check out our top picks for photo editing apps!